Building a Legacy: How One Ziebart Franchise Grew into a Family Empire

Jan 31, 2025

Tony Mattiacio’s story is proof of just that. What started as a single Ziebart franchise in Rochester has now expanded into a network of 12 locations across New York, Ohio, and Florida, and it’s still growing. Now, in a testament to the lasting strength of Ziebart franchises, Mattiacio is passing the torch to the next generation.

At Ziebart, we believe in building something that lasts—whether it’s a rust-protected vehicle or a thriving business. Tony Mattiacio’s story is proof of just that. What started as a single Ziebart franchise in Rochester has now expanded into a network of 12 locations across New York, Ohio, and Florida, and it’s still growing. Now, in a testament to the lasting strength of Ziebart franchises, Mattiacio is passing the torch to the next generation.

The Rochester Business Journal recently highlighted how Tony’s children have stepped into leadership roles, ensuring that the business remains a family-led operation. His son Mark is now the Chief Operations Officer, Ryan has taken on the role of Chief Sales Officer, and Zach is leading as Chief Financial Officer. Meanwhile, his daughter Meghan Pfenninger is a partner and human resources coordinator. With this transition, the Mattiacio Group isn’t just maintaining its success—it’s setting the stage for even greater growth.

For aspiring entrepreneurs, this story highlights the power of franchising with Ziebart. It’s not just about owning a business; it’s about creating a legacy. With industry-leading support, a trusted brand, and a proven business model, Ziebart franchisees have the tools to build something lasting—just like the Mattiacio family.

If you’re ready to start your own success story, let’s talk. Ziebart’s franchise opportunities provide the foundation for growth, whether you’re launching your first location or planning for the next generation.

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