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Ziebart Rolls in Industry Leaders - Speedy Auto Glass, Vitro Plus Auto Glass and Rhino Linings Troy, Michigan - Ziebart International, the world leader in car-care solutions to enhance and maintain vehicles and their investment value, announces a partnership with Speedy Auto Glass, Vitro Plus Auto Glass, and Rhino Linings. The consolidation of the four automotive aftermarket powerhouses means that Ziebart locations will be able to offer a one-stop shop for automotive aftermarket services and vehicle protection. "Time is important to our customers; to be able to offer all of these products and services under one roof is an immediate benefit," said Ziebart president and chairman, Thomas E. Wolfe. "Ziebart International is committed to expanding its offerings beyond the traditional scope of automotive aftermarket accessories and services, to better serve our customers." Ziebart is the world's largest automotive aftermarket accessories installer. By adding Speedy, Vitro Plus, and Rhino Linings, all industry leaders, Ziebart is further solidifying its position as the industry leader in car care solutions. The combination of these three brands may revolutionize the industry. Speedy Auto Glass will be available in the United States, while Virto Plus will be available in Canada. Rhino Linings, the leader in sprayed-on truck bed liners, will be available in both the United States and Canada. According to the International Franchise Association (IFA), co-branding is becoming more frequent. Co-branding lowers costs on all sides, leading to higher company profits and more capital available to expand services. Synergy plays a vital role in determining which companies would make successful co-brands. This marks the first co-branding agreement in the automotive aftermarket industry. "Speedy Auto Glass, Vitro Plus and Rhino Linings are industry leaders, and play well into our philosophy of providing quality service to each and every customer," said Wolfe. "The combination of these four brands may revolutionize the industry." Ziebart, Vitro Plus and Rhino Linings will effectively integrate their products and services into each other's store networks. Ziebart will carry a full line of Speedy and VitroPlus glass and Rhino products, and Ziebart technicians will be specially trained in installation and services. Likewise, Ziebart products and services, including window tint and paint protection, will be folded into existing Vitro Plus and Rhino stores. Many Ziebart stores have already begun to integrate Speedy Auto Glass, Vitro Plus and Rhino Linings into their product offerings. Those that are fully integrated have seen more increases in store traffic and retail sales. Ziebart has more than 50 years experience in appearance and protection services. Its services include professional detailing; paint and fabric protection; rust protection; window tint; electronic systems; and an array of other accessories, particularly for trucks, such as spray-on bed liners, and scratch and scuff paint repair. |